Real Estate & Realtors
Real estate website design built around listings and lead capture.
A real-estate site lives or dies on two things: how fast the listings load on a phone, and how easy it is for a prospect to reach the agent. Everything else — the bio pages, the neighborhood guides, the market reports — helps, but those two things are the spine. We've been building real-estate sites since the mid-2000s, back when IDX was clunky and most brokerages were running AOL-era templates. The principles haven't changed much.
What we build for real-estate clients
Most real-estate builds land in one of three buckets. Agent sites are single-realtor lead-gen sites with bio, featured listings, testimonials, and contact — usually paired with IDX via an embedded search or a feed-driven listings grid. Team sites add member pages, team branding, and lead routing so inquiries land with the right person. Brokerage sites go further: agent directories, custom neighborhood or development pages, recruitment pages, and sometimes a closing-document portal.
Whatever the scope, the non-negotiables are the same: the listings page has to load fast on a phone, the contact form has to hit an inbox someone actually watches, and the site has to look like it belongs to someone who knows the market — not a template the NAR handed out.
IDX, MLS feeds, and the real choice
If you need live, full MLS search on your site, you'll integrate with an IDX provider (iHomeFinder, IDX Broker, Showcase IDX, or similar) or pull a RETS / RESO Web API feed directly from your MLS. We wire that up, theme it to match your site, and get the search working on mobile — but the feed itself is rented. The IDX vendor owns the data and the features.
The alternative is a curated, editor-driven set of featured listings and neighborhood pages, with full MLS search available as a link-out to the broker's portal. Leaner, faster, more SEO-friendly — and it dodges the monthly IDX fee. Which one you want depends on whether you're competing on "browse all listings" or on showing up first for neighborhood and developer searches.
Flat-HTML neighborhood pages beat dynamic widgets
The most durable real-estate sites we've built lean on static, editor-maintained neighborhood and development pages rather than dynamic plugin-driven gadgets. Flat HTML loads instantly, ranks well on hyper-local searches ("Four Seasons condo", "lakefront ranch under $1M"), survives WordPress updates without breaking, and stays readable five years from now when whatever page-builder is trendy today has been abandoned.
It's the boring architectural decision that matters more than the visual flourish.
Recent work
Live sites we've built lately
A sample from the portfolio. Every one of these is a site we designed, built, or are actively maintaining today.
CKE Properties ↗
Real-estate team site. Custom WordPress plugin for flat-HTML neighborhood pages that rank and load instantly.
Pike Chiropractic ↗
Professional-practice site, a long-running client since 2008. Patient-education library and booking flow.
Badolato Construction ↗
Family-run builder. Tailwind static site, portfolio-by-project-type, mobile-first performance budget.
Ozark Ridge Calls ↗
E-commerce retailer running WooCommerce since 2013. Long-term hosting, maintenance, and feature-dev relationship.
Lighter Focus Photography ↗
Photographer portfolio. Fast, gallery-heavy, designed so the work does the talking and the booking form is one tap away.
FAQ
Common questions
Can you migrate our current IDX setup to a new design?
Yes — IDX embeds and RESO feeds are designed to be portable. The new site takes over the shell and theme while the search engine and MLS connection stay with the IDX vendor. Migration is usually a one-day job once the new site's built.
Do you handle the MLS/IDX fees?
No — those are paid directly to the IDX vendor and the MLS. We recommend vendors based on your market and help with the setup, but the subscription lives in your name.
Will the site rank for neighborhood searches?
It can, but ranking comes from structured neighborhood pages with real content, not just an IDX widget. That's the bulk of the SEO work on a real-estate site — writing good neighborhood pages that Google can read and that a human buyer wants to read.
What about lead routing between agents on a team?
For team sites, we set up form routing so inquiries from an agent's page email that agent directly. Brokerage-level sites usually want a small CRM-style intake so the broker can reassign leads. Both are doable.
Ready to talk?
Tell us what you're thinking.
We quote every project as a flat fee in writing once we understand the scope. Drop us a note or give us a call — we'll get back within one business day.