Restaurant websites built around the five things guests actually need.

If a first-time guest can get all five of these without scrolling past the first screen on a phone, your restaurant site is doing its job:

• 1. Menu — not a PDF that takes ten seconds to load. A real, scrollable HTML menu with prices.
• 2. Hours — for today, not a grid of seven days to parse.
• 3. Directions — one tap to open in Maps.
• 4. Book a table or order online — or the phone number, tappable.
• 5. One good photo that communicates what kind of place it is.

Everything else (about, catering, events, gift cards, the story of how the owner's grandmother made the marinara) is nice to have. But if the five above aren't immediate, the guest goes somewhere else — because the hunger clock is ticking and the competition is one Google search away.

Depending on the restaurant, these are the integrations we typically set up: OpenTable or Resy for reservations, Toast, Square, or ChowNow for online ordering, Google Business Profile (not optional — this is where a huge share of restaurant traffic actually starts), and Instagram feed embeds if the owner posts regularly. We don't push an online-ordering solution unless the restaurant wants one — for a lot of small places, a tappable phone number and a clean menu is enough.

A tourism-economy restaurant has a specific SEO opportunity most urban restaurants don't: the tourist search. Someone at a resort opens their phone, types "best tacos near me" or "sushi open now", and picks a result within about eight seconds. If your site is structured so Google can read your location, your cuisine type, and your reviews, you show up. If it's built as a single-page Flash relic from 2012, you don't.

The fix is almost always three things: a real address and phone number in schema.org markup, a Google Business Profile that's actually filled out, and a couple of content pages ("best breakfast", "outdoor patio dining") that give Google something to rank. Low effort, meaningful traffic lift.